Apple iPod Commercial (2005)

Too much time has passed without a rewatch of the infamous Icona Pop Apple commercial. A brand that didn’t feel like a brand. Paired with a band that wasn’t a band. But together? More real than anything else.

‍

It was before the death of iTunes, when Apple actually cared about music. And the visuals complimented every stem. Roller skates. Neon silhouettes dancing. That laugh... those notes... the visuals... the vocals... nostalgia. It doesn’t get more 2000s than this. The bass kicks in. Heavy synth, pulsating. Movements synchronized to the gravity of bouncing earbud wires. Even the earbuds felt alive—like they had somewhere to be, something to prove.

‍

I was locked in. Seven years old. Exposed to good music, good visuals.
Thank you, Apple—not just for your perfect Y2K commercials, but for those free earbuds. Still rocking them today.