99Jackals

The idea of creating a "Damn Good Media Agency" driven by the symbolic power of the jackal—optimistic omnivores who thrive in their environment. We handled development, identity, merchandise, and website design. The brand was developed around this concept of, jackals representing the remaining omnivores of industry x culture. This concept fueled the creation of a dynamic, adaptable identity for a full-production company.

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We created this frame-by-frame mixed media trailer in collaboration with James Siewert utilizing a frame-by-frame mixed media process. The visual language captured the dynamism characteristics of 99JACKALS, further reinforcing the agency’s core identity.

The logotype lockup was created with

The branding consisted of hoodies, hats, and t-shirts

A cohesive set of brand assets was created to maintain consistency across all physical and digital touchpoints. Each asset, from packaging to business cards, was designed to reflect the bold, adaptable nature of 99JACKALS, ensuring a strong and unified presence across all mediums.

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The visual identity of 99JACKALS was anchored by the development of a monoblock icon featuring two jackal heads. This simple yet powerful logo visually represents the dual leadership of the brand and the symbiotic relationship between creativity and business strategy. The bold wordmark "99JACKALS" complemented this icon, creating a strong, recognizable foundation for the brand’s identity.

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From the outset, the business development focused on crafting a brand that could appeal to a wide range of clientele, from emerging creatives to established corporations. The adaptability of the logo played a crucial role in this, with several iterations explored to cater to different demographics. Younger, more organic approaches to the jackals and the "99" shapes were incorporated alongside more sophisticated, structured designs, ensuring that 99JACKALS could resonate across various sectors.

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The process of creating 99JACKALS went beyond visual identity. Every element—from the brand’s tone to its assets—was carefully curated to reflect its core values of adaptability, creativity, and optimism. The idea of "optimistic omnivores" became a rallying point for the brand’s ethos, representing its ability to thrive in diverse creative environments while maintaining an authentic, resilient approach to each challenge.

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In line with the brand’s focus on adaptability, the logo was designed to shift and transform in response to the varied clientele and project types the agency takes on. This shapeshifting quality was highlighted in animated sequences, which demonstrated the flexibility and range of the brand’s identity.