Identity for GRUPPETTO, a multi-disciplinary cycling team based in Southern California.
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Beyond the visual identity, securing partnerships with brands like Oakley, Kask, Fizik, and MAAP was key to positioning GRUPPETTO as not only a cycling team but also a lifestyle brand. And the latest collaboration with MAAP's support allowed us to fully explore how high-fashion aesthetics could blend with athleticism.
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The term “gruppetto”—a group of cyclists trailing the peloton. The branding captures fun and witty elements, merging high-fashion aesthetics with youth-focused, technical cycling gear.
We felt as though GRUPPETTO is best represented by the main components from the research done on wind tunnel test. Mechanics, Technicality, Wind, and Speed.
