PFKNR

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For Bad Bunny's monumental two-day "P FKN R" tour, held at Estadio Hiram Bithorn in San Juan, Puerto Rico, we were brought on to execute a series of stage visuals.

The brief from Bad Bunny’s team called for visuals that not only amplified the live performance but turned the entire stadium into an immersive, multi-sensory experience. We were tasked with creating bold, 3D-rendered environments, seamless VFX, and dynamic animations that matched the intensity and themes of each song.

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The project resulted in a series of high-impact visuals, with each song presenting its own distinct aesthetic. Our process was documented through BTS video, stills, and screen grabs for each track, showcasing how the visual elements came together to complement the live show.

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This project focused on crafting a cohesive spatial experience that aligned with the energy and emotion of each track. Our role as a studio was to creative produce, art direct, and animate (3D and 2D), transforming the stadium into a dynamic visual playground for songs like Yo Visto Asi, Ignorantes, Bendiciones, Si Veo A Tu Mama, El Apagon,Soltera, Te Bote, and La Zona.

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For each song, we animated distinct visual worlds. From the high-energy, rebellious visuals of Yo Visto Asi to the moody, electrifying atmosphere of El Apagon, each piece was meticulously crafted to heighten the audience's connection to the music.

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Our use of 3D animation allowed us to build out massive digital landscapes that transformed the stage with each track, while VFX brought an added layer of texture and depth. We integrated real-time visuals that synced with live performances, giving every moment an unexpected twist—whether it was a neon-lit cityscape or a stormy digital sky. With songs like Te Bote, which had a much more monochromatic tone -- Bad Bunny's team used it as the perfect opportunity for utilizing the IMAG screens.

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The tour was a major success, and the visuals played a key role in elevating the overall experience. The fusion of creative direction, animation, and real-time visual effects not only brought the stage to life but created an atmosphere that resonated deeply with the audience.

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