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Our “Race to Miami” video reel showcases the custom graphics and animations created for Red Bull and Oracle Racing’s F1 campaign, celebrating the excitement around the Miami Grand Prix. This reel features a seamless combination of bold visuals, dynamic typography, and high-energy animations that brought the race narrative to life.
In the lead-up to the Miami Grand Prix 2022, we had the opportunity to partner with Red Bull and Oracle Racing to bring their vision to life for the 11-minute film, Race to Miami: F1 Road Trip USA. This wasn’t just any race—the film followed F1 driver Checo as he raced his Formula 1 car through the bustling streets of New York City, down through the swamps of the Everglades, and into the sleek, newly built Miami circuit.
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we developed a series of user interfaces (UIs) displayed across phone and TV screens. These UIs had to be both unique and seamlessly integrated with the Red Bull brand. The goal was to ensure the graphics felt familiar and easily digestible to the audience, while maintaining an elevated and branded look that aligned with the high-energy nostalgia of F1 race culture.l
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Red Bull gave us the freedom to explore art direction in a way that felt authentic to the high-octane, visually bold world of Formula 1, while still pushing the envelope on how it could be portrayed cinematically. Our immediate inspiration? Vintage race posters. We proposed a post-modern aesthetic, blending the nostalgic charm of classic racing visuals with a modern, refined twist that echoed Red Bull’s brand identity and the Miami Grand Prix’s modern energy.

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The director Nick Schrunk, wanted to incorporate some easter eggs for fans to decipher on their own. And the UIs we built took reddit threads by storm.

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We took a deep dive into the world of vintage racing posters, pulling from their bold typography, dynamic layouts, and vibrant color palettes, while integrating a modern edge to align with Red Bull’s visual language. The entire project embraced a post-modern movie poster aesthetic—from the title sequences to the location identifiers, everything was designed to feel larger-than-life.

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Our location identifiers, which introduced the audience to iconic spots like NYC and the Everglades, were full-screen takeovers featuring blocky, modern typography. Through blending modes, we allowed these location texts to bleed into the background visuals, making them feel like an integrated part of the race itself, rather than simple overlays. This gave the film a seamless, immersive quality.

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