AUDIO TOOTH

In 2002, the “Audio Tooth” was created by James Auger and Jimmy Loizeau. A miniature audio output device and receiver that would be implanted into the tooth during a routine dental surgery. It would offer somewhat of electronic telepathy as the sound information travels directly into the consciousness. Imagine a cellphone in your tooth. The idea was never meant to be made. But Jimmy and James deployed their controversial “invention” to the press, and created a media blitz. They even created a fictitious business, MIBEC (micro-in-body-electronics-corporation) and made a promo film describing the concept. After going public, articles were printed in all the mainstream UK newspapers and TV programs. Even being named in Time Magazine as one of the best inventions of 2002.